SWOT Analysis of MTV

SWOT Analysis of MTV The first music channel to broadcast music television in Asia was the American music channel MTV. It entered the Indian market in 1991 via Star TVs satellite. But two years later, over a disagreement regarding the amount of local programming it left the scene and a new player emerged in the form of Star TVs own Channel V. this was after Rupert Murdochs News Corporation acquired Star TV. Since the MTVs approach to the market was global, channel V emphasis on local artistes and VJs and for a while enjoyed a monopoly position in the market. But this monopoly was not for long, MTV reentered the Asian market in 1995 with new strategies to gain competitive advantage and brand image. Since then the growth of MTV in the region has been tremendous. In 1999, the rivalry manifested itself in an escalating war of words between Steve Smith of Channel V and Frank Brown of MTV with each alleging that the other was misrepresenting distribution figures. The case documents this feud and its effect on advertisers in the context of the emerging Asian market for televised music. The Music Television Channel, MTV was created in collaboration of Media Company Warner Communication and Credit Card Company American Express on 1st August 1981. Within the next 10 years MTV had become a popular culture icon among the youth. It became a launch platform for artists and became a whole lifestyle in itself. MTV popularized music and changed the way audience conceived it before. Whereas Channel V, an international music channel chain, owned by Star TV network and is aired in many countries around Australia, Asia and the Middle East, played both mainstream and alternative music. There approach was local. Their target was the 15-24-age set, where it currently trails with its competitor, MTV. This funky channel is a craze among music loves and the young generation. The case also talks about the initial success of channel V which lead to a shift in MTVs programming mix and the various steps adopted by MTV that enabled it to become the market leader at the cost of channel V. INDUSTRY ENVIRONMENT ANALYSIS Analyzing the case based on the porters five force model :- Suppliers A suppliers influence is defined by its ability to bargain price and influence availability of materials. Other strengths of the supplier include their ability to increase prices without suffering from a decrease in volume, reduce the quantity supplied, organize in a formal or informal manner, compete in an environment with relatively few substitutes, provide a product/material that is a critical part of the end product or service, impose switching costs on their customers when they depart, integrate downstream by purchasing or controlling the distribution channels. As such, every company that depends on the services and materials from key suppliers need to be sensitive on the variables that are highly important and considered by the suppliers. MTV and CHANNEL V Medium to high for record companies, music producers, and movie companies. The supplier is the music industry which provides content and programming. The decision-makers of the company should have a clear understanding of the business dynamics in which suppliers are directly involved in. These include the suppliers concentration or their focus and core business interests, variety of products and design offered, and the alternative resources that are available. In this light, it is most appropriate to build win-win relationships with suppliers or arrange the use multiple suppliers in order to protect the interests of both ends. Buyers It describes the impact customers have on an industry. Stronger the buying power stronger is the influence in determining the price. The bargaining power of buyers increases when they have the ability to make agreements with other companies providing similar products and services, purchase a product that represents a significant fraction of the expenses incurred by the company, purchase of a product that is undifferentiated, incur low changes in costs when they change vendors, be price sensitive by bearing in mind the options available, and Integration to purchase the goods of the suppliers. MTV and CHANNEL V- Teenagers to young adults, advertisers, satellite Cos, TV channels. Barganing Power of Buyers High for advertisers, satellite/TV channels especially due to the fierce competition between the two. New Entrants The competition is determined by the number of new companies entering the industry. Success can be determined by evaluating the methods of entry and exit for a new player. Although any company should be able to enter and exit the sector, each industry presents different levels of difficulty influenced by economics. These unique characteristics of the each industry are referred to as barriers to entry which may come from different aspects of the business ranging from supplies to technology. They seek to reduce the rate of entry of new entrants which leads to maintenance of a level of profits for the existing players. MTV and CHANNEL V -To enter in music TV channel industry needs huge investments to set up a TV channel. There are also strict government regulations especially in Asia on TV content. indeed the barriers to entry are low as more music channels are beginning to emerge.Several companies are pitching in with all the new digital platforms widely propagating in the entertainment industries. MTVs competitors can only multiply through substitute platforms that will attempt to topple down MTV due to viewing alternatives. Cheaper means to present music has since multiplied thanks to wireless solutions. As barrier to entry is low, MTV and channel V can definitely expect threats from other competing channels from all over the world. The government also will get in the way by regulating the channels entering their countries. Substitutes â€Å"Substitute products† as those that are available in other industries that meet an identical or similar need for the end user. Due to the availability and affordability of more substitutes, the demand becomes more elastic since customers have more alternatives. Other concerns in assessing the threat of substitutes include the presence of new technologies that can contribute to competition though more diverse and economical substitute products and services. A segment is unattractive when there are actual or potential substitutes for a product. MTV and CHANNEL V- Medium to high, people can enjoy music from other means like DVD, CD, and Radio etc. New cable networks had been fast emerging ever since the 1980s. Cable networks would enjoy enormous growth during the 90s to the dawn of the 21st century and they provide viewers, audience and markets other viewing options. Industry Competitors Firms strive to secure a competitive advantage over their rivals. The intensity of rivalry varies within each industry and these differences can be important in the development of strategy. Industries that are â€Å"concentrated,† versus â€Å"fragmented,† often display the highest level of rivalry. In pursuing an advantage over its rivals, a firm can choose from several competitive moves: changing prices, improving product differentiation, creatively using channels of distribution, exploiting relationships with suppliers. MTV and Channel V-Duopolistic competition among MTV and Channel V. Globalization has opened competition especially in the case of local channels. There is new technology to be exploited that will expand broadcasting capabilities. Locally produced material has become the goals of every TV channel in order to truly suit the personal tastes and sensibilities of the viewers. Governments also encourage local materials. Globalization has opened the doors for other entities internationally to join the competition as they are able to access new markets. Competition will perceivably become stiffer in the growth of new competition and rivals all around the world. STRATEGY OF MTV â€Å"I Want My MTV† MTV came up with a loyalty concept, a slogan that targeted the 12-34 age segments. The idea of â€Å"want† and â€Å"my† gives off the idea of a personalized desire that can be met by MTV. Its the individuality of this segment that wants them to declare it proudly. Therefore consumers seek for this distinctiveness and want to take part of the MTV revolution. Cable networks and advertisers alike cant help but to include MTV among its ranks. Network MTV can possibly capture a wider market share even beyond their 12-34 demographics, by forming more spin offs such as MTV dance and through channels like VH1 and Nickelodeon.Through VH1 they can reach out to the market older than 34, they are reportedly a group of loyal consumers at the same time they can win the appeal of those younger than 12 through the Nickelodeon channel and the online game called Neopets. To achieve all this, they can work towards mergers, alliances and acquisitions which leads to the next strategy. BUSINESS LEVEL STARTEGY Channel V had already established itself quite well by the time MTV re-entered Indian market. Commenting on Channel [V] becoming popular in MTVs absence, Peter Jamison, the then in-charge of MTV Asia commented, â€Å"I feel like the father who went to war and has come back to discover that his place in the family has been taken by another man.† In 1997, MTV was forced to announce a strategic shift in its programming mix and started airing Hindi film songs by the Channel [V]s growing popularity. However the MTV sources refused to accept this. MTV cashed well its more focused approach by understanding the pulse of the Indian music market in terms of programming mix whereas Channel V lost its focus and failed to do so. But we cannot hold the channel solely responsible for it. There were certain problems inherent in the organizational structure. The channel had a centralized structure, wherein almost all the programming decisions were made at the headquarters in Hong Kong. As a result, the channel found it difficult to track the latest popular songs and modify its programming mix accordingly. Channel Vs image as a music channel become so popular that it acted as a barrier while projecting its new image as a channel for youth and to change this perception by offering non-music programs was a big task. They had adopted this new concept but had no benchmark to judge its programs. MTVs programs attracted audience across all segments whereas Channel Vs programs appealed only to one section of the audience at a time. The ‘Back to Basics† strategy was initiated by the Star TV network which had a majority stake in Channel [V]. According to this strategy, the channel decided to take off all non-music programs off the air, as producing them was very costly compared to the music-based programs. Moreover, advertising time on Channel [V] was sold as a package along with other Star TV channels at a discount. For instance, an advertiser advertising on channel(s) under the Star TV network was offered spots on Channel [V] at concessional rates. As Stars channels such as Star Plus and Star Movies were very popular, Channel [V] hoped to cash in on their popularity. Bottom of Form LEVELS OF DIVERSIFICATION In order to establish themselves as the winner and sustain the position both the channels adopted new channels of diversification:- In 1998 channel V signed a deal with ALMA TV, to beam there international channel to 50000 homes in Kazakhstan. Brand extension by MTV in the form of record compilation such as â€Å"unplugged† series and the CD â€Å"MTV alternative nation† released by Seagrams. MTVs deal with Singapore telecommunication for licensing. MTV logo featured on merchandises in Philippines. Channel Vs brand extension includes albums and t-shirts which were showed in INDIA but there scale of licensing activities were considerably less than of MTV. Mergers MTV joined hands with CBS Corporation and was able to reach exposure through CBSs advantage in news, sports and distribution. The Multi-domestic strategy- MTV Asia associated with National Broadcasting Company of the Philippines in order to establish a terrestrial channel on the country. In doing so, NBC is able to impart their mastery in distribution and operational expertise in the Southeast Asian country. Through its Music awards it is also able to attract big time sponsors such as PepsiCo and Ford Motors. This would even attract more market. In PepsiCos case, its food and drink consumers and through Ford, car consumers. It has also been endorsing the channel through political and social causes for poverty and AIDS. Multi-domestic Strategy MTV expanded by telecasting local contents whichalso allowed them to divide and reach individual markets who will want a music channel who knows not only their music interests but also their locale. MTV then acknowledges its slogan â€Å"I want my MTV† as it is able to give consumers the MTV they really want based on their culture and not merely western or European. The consumers are clearly interested to a channel that knows them enough to speak their own language and sensibilities. SWOT Analysis It is an integral procedure and a very powerful tool for organizations and businesses to instigate effective marketing plans. It aims to comprehend the environmental as well as the organizational influences that surround a particular business establishment. There are actually two types of situational analysis that are both equally significant. One is the external analysis and the other focuses on the internal environment. When conducting an external situational analysis, the business customers, market and competitors are analyzed. Whereas, internal situational analysis focuses on the identification of the companys distinctive competencies, expected growth, their assets as well as their liabilities. It also illustrates the core values of a company so that these value can be enhanced or beneficial to the market. The evaluation of the internal environment of the company involves the analysis of the companys structure, culture and resources. When a strategy is selected for implementation, it must be appropriate given the way the organization is structured or the way an organization must be restructured. The strategy must be consistent with the organizations culture. Finally the organizational resources must be available to actually implement the strategy that was formulated. Without the proper people, skills, abilities, finances and physical resources, the strategy cannot be implemented (Buhler, 1994). The success of the business organization entails detailed understanding and examination of political, social and economic factors that influence the growth and continuous operations of the company. Studying the important consideration relevant to the organization to serve the purpose and objectives of the company will determine its success. Consequently, decision-makers of the company should be sensitive of the general trends and changes that are taking place in their industry. This will include efforts to maximize the opportunities available while reducing the risks that confront the business organization. The strengths, weaknesses, opportunities and risks that characterize the operations of MTV are detailed in the discussions that follow. (S)trengths MTV dominates the young adult population who are some of the strongest money spenders due to its association of popular culture. MTV appealed to the population not only through the music but also through its coverage on lifestyle, film, fashion and other forms of leisure and entertainment that captured this market. MTV is a channel that has a personal appeal that cable networks and advertisers come knocking on MTVs door. MTV positioned itself as it gives the young adults what they want and at the same time, this market determines what MTV should show them. It was percieved that MTV is an empowering vehicle to the young adult market, which allows them to have a more pronounced self-esteem, power and personality which allows MTV to constantly claim the dominating position. One of its strength also MTVs appeal to its advertisers. During its many programs such as the Music awards, MTV has received sponsors from many companies that are confident to enjoy exposure in MTVs sought after programs.Ex- PepsiCo and Ford. MTV has been served as a launch pad of present favorites and successful artists. It expanded and exploited other media and entertainment forms other than music such as those brought by films and video games. Its constant mergers with companies such as the Philippines National Broadcasting Company will further localize MTV and fit the interests of its audience and bridging cultural as well as regional differences. MTV has since expanded to India and China and has been continuing its move towards alliances and mergers for wider distribution and for tailored products. Partnerships will allow MTV to cement its influence in a fast moving insatiable consumer market. MTVs constant support for social and political causes will allow greater relevance and presence. Its involvement with such issues strengthens its power and influence in the realm of entertainment media. Its expansion to other media forms will allow it to deliver more services other than just mere music. MTVs VH-1 will allow MTV to maintain its dominant position among other markets. (W)eaknesses MTV had encountered obstacles in reaching the local audience through their cultural misunderstandings therefore it started to lose its dominating power as there are other interest the markets and audience wants to be met. Thus MTV will need to find out what exactly these interests are and expand to this if they would want to maintain a dominating position. Cable Television offers several other choices that MTV is removed from its monopoly. They must understand the cultural background they are penetrating by making appropriate aspects such as advertising, brand, and cultural contexts. (O)pportunities Thes channels have an opportunity to merge into mobile and Internet companies for the wider distribution of their products and better solution what the market demands. At the same time, MTV may enjoy visibility in wireless technologies allowing the market to â€Å"have its MTV† when they want it. MTV can give an enhanced on-demand viewing experience the web and mobile. Globalization has helped MTV to get into international deals and the emerging markets such as China, India and Brazil having rich growth opportunities to venture into.Since two thirds of Asias population belongs to the 12-34 age group which is MTVs Target market.It will be a large market to explore and cater toand also due to Asia having interest in Western Products.Data says that MTV has up to 54 million homes in China. (T)hreats   Ã‚  Ã‚  Other substitute and the emergence of Digital cable will be a threat to MTVs current dominance. Germany had created their own local music channels that would be a threat to MTV. They have the advantage of their familiarity of the audience that MTV hardly has. Many Digital platforms provide other alternatives for the population to spend their past time and thus MTV must know well to penetrate this. For MTV to continue setting trends, it must be open to other possibilities as its consumers are known to be demanding and possessing short attention spans. New cable networks and channels have been eager to take a chunk out of MTVs advertising share. However, the advertising revenue has been decreased as cable networks lose their appeal. The presence of new digital and media forms provide advertisers other new and emerging ways and alternatives in marketing their products. The threat in MTVs chosen market is that the young adult stage is a turbulent and short-lived stage and the young adults sensibilities and interests are quick to change.   Ã‚  Ã‚  Production of more channels as a result of technology development allowing local cable and satellite technology to create more and increase bandwidth. Recommendations MTV must continue its expansion of local content as competition and rivals decide to attack MTV through local channels. Globalization has only increased the chances for MTV to meet its hungry competitors and it is easy to have the means to try to top MTV through new digital and media platforms. MTV has already its share of imitations from countries around the world and people may not mind this. By integrating these technologies and continuing its expansions throughout the world especially in emerging countries found in Latin American and Asia, it may continue to meet success. MTVs chance of success and survival is not as high in the 1980s and 1990s where MTV has been a pioneer of music television, and establish itself as a cultural icon. MTV must first correct its weaknesses foremost of which is its need to reach out to a local audience by researching about the market they are entering. This can be repaired through alliances with local companies such as the Philippines NBC. It also needs to appeal to the governments. In each country there is an obstacle or challenge waiting like the limitation of pay television and the propagation of free channels which will discourage purchase of MTV. The young generation or the 12-34 demographic is the hardest market to pin down due to changing trends and interests. They are inconstant with their desires and most likely, they would not be the slightest bit similar to the generation that popularized MTV. These are the children of digital and new technologies that would have a shorter attention span and fleeting interests. The 21st century is an even more distracting world. MTV must constantly reinvent itself and start something new in order to ride along the changes and the thirst towards innovations. In order to be the trend-setter it was in the past, it must be able to encompass or conquer its challenges of globalization and technology and create from here COMPETING IN CHINA China with its 330 million television sets is considered as the major growth market. Because of the vast size and growth potential both the channels actively competing for local partners in anticipation of reaping future benefits. But the Chinese market is strictly regulated by the central government, because of the communism in the country. Satellite broadcasts were officially banned so foreign satellite TV must be filtered through registered cable approved by state administration for film, radio and television. Unlike the road shows and dance parties in India, Chinese market has largely been in the form of hosting music award ceremonies (1999 onwards). CONCLUSION MTV has become a symbol of globalization. It adopted right international strategies and controls at the right time to regain its lost popularity, especially in non English speaking countries like India and Europe. The rationale behind MTVs localized approach is to â€Å"get inside the heads† of the local population and produce programming that matches their tastes and preferences. Whereas Channel V lacked to achieve this target till great extend.

Buddhism in Sculpture Essay -- essays research papers

Image that is recognized all around the world, name that does not take time remembering when that image is seen, a half naked man sitting in a meditative pose - some god, as seen by most people, Buddha is a messenger of internal peace that has as much of a story behind him as Jesus or Allah. Religions iconography and gods represented in sculptures always have a great deal of symbolism involved in them. Nothing ordinary person would look into these days until the topic is confronted unavoidably through a class or a show in a museum, which I was lucky enough to take a part of recently.   Ã‚  Ã‚  Ã‚  Ã‚  Every Buddhist statue tells a story of its own. Educated person can say where the statue comes from and which time period it comes from just by looking at certain features, which proves the unique developments in eastern art, art that is so similar and different at the same time. Statues originating from same countries a lot of times are made of the same materials and are decorated in ways that trace throughout the region. For example there are three major features that characterize the Luang Prabang Buddha in comparison to those of the neighboring countries. The usanisa (cranial protuberance) is always embellished with a stylized flame; the earlobe unusually long is shaped like a snail shell; and the urna or divine frontal sign is never represented.   Ã‚  Ã‚  Ã‚  Ã‚  There is something unique about the statuary representations of Buddha that sets Buddh...

Mis at Coca Cola

Management Information Systems at The Coca-Cola Company Lewis Bianco Professor Rampersad CMS 315 Due: 12/7/10 As a world-wide leader in the soft drink and beverage industry, Coca Cola maintains a vast corporate and industrial structure which serves to run the business as smoothly as possible, and enhance all around internal performance. To make this happen, and to grow to where Coca Cola is as a business today, they have amassed a large variety of products, and reached deeply into the global market with these products.Some useful stats which help to realize the corporate landscape of The Coca-Cola Company are as follows: as of 2009 the company employed 92,800 people, featured a line of 3,300+ beverages, boasted 48 consecutive years of increased dividends, and had its products being sold in over 200 different countries (The Coca-Cola Company, 2009). However, all of this expansion and growth as a business could not take place without significant internal structuring.The corporate struc ture of Coca-Cola utilizes a mix of high end technology and computer systems, collaboration with bottling companies and retailers which exists on a large and impressive scale, as well as a massive focus on advertisement that is constantly on the competitive edge and the horizon of social developments in order to represent their products most efficiently to customers.Customers are of course, the final and most important link in this chain, and Coca-Cola has excelled at finding new and creative ways to reach its customers, while at the same time growing and expanding as a business in order to retain its position as the global leader in its industry. An example of Coca Cola’s extremely large dominion over the beverage industry comes in the form of a statistic, one of several important statistics found on the Coca Cola corporate website which states that according to a 2009 study, people worldwide consumed an average of 1. billion servings of Coca Cola products per day (The Coca- Cola Company, 2009). In order to manage all of this capital effectively, Coca-Cola employs a highly technological, highly structured system that includes 300 bottling companies independent of Coca-Cola. The company works essentially by producing the syrups, concentrates, and base products used in Coca-Cola beverages. This is the main purpose of the Coca-Cola Company, along with advertisement and management. After the syrups and bases are manufactured, they are shipped to any of the 300 bottling companies, who finish and package the final product.In this way, Coca-Cola is able to exist on a global level, while still working with local bottling companies. This is an efficient way to manage such a huge distribution operation, and although corporate oversight obviously still exists to a certain extent, it breaks the huge process of distribution up into smaller, more manageable chunks which improve the over-all efficiency of the company. Bottling partners are for the majority not owned b y Coca-Cola, and the company prides itself on allowing bottling partners to work completely independently in most cases.An important stat which highlights this corporate relationship between Coca-Cola and bottlers can be found in the Coca Cola 2007 Investor’s Review, where in a pie graph entitled â€Å"Company’s 2007 Worldwide Unit Case Volume by Bottler Relationship† it shows that a majority 54% of its bottling operation is in non-controlling equity interest. The other portions of Coca Cola’s unit case volume are as follows: 25% – no ownership interest, 10% – controlling interest, and 11% – â€Å"other† which includes foodservice operations as well as the production of juice and sports drinks (The Coca-Cola Company, 2007).As we can see, the importance of these â€Å"bottling partners† cannot be underestimated, as it is their responsibility to manufacture the product and package it to vendors, who are the next key member in the structure of The Coca-Cola Company. The vendors are less intimately involved with the workings of the company as a whole but are equally important as it is their job to actually sell the products to customers. In this way, we see that the organizational structure that exists from within and without The Coca-Cola Company is elegantly simple, and is prosperous for bottling companies who are allowed to take part in the ompany without being owned by it. This is definitely something that most consumers don’t know about Coca-Cola, but it is a defining factor that makes the company what it is today. It is obviously important to understand how this relates to management information systems and in the sense of that term, without such systems in place the process by which information is gathered that is needed to make decisions on behalf of 300 independent bottlers as well as retailers would be a much less easily manageable task.The Coca-Cola Company also has a unique relations hip with its retailers and vendors, the people who actually sell its products. Through Coca-Cola’s superb information management, they are able to reliably track information about their products and make adjustments to their business strategy accordingly online accordingly. We see that management information systems are perfectly suited to a task like this as it allows Coca-Cola to gather bulk data on sales and details on the nature of those sales.This insight into the market is a big reason why it is possible for Coca-Cola to operate on such a large level with independent businesses working together in this way. The information gained through the use of management information systems is utilized by Coca-Cola in several different levels of the business structure which was mentioned in detail earlier.A simple and effective way of summing up this process is laid out in the publication â€Å"Management Information Systems, Controller’s Handbook† by the where it sta tes â€Å"MIS also enhances job performance throughout an institution. At the most senior levels, it provides the data and information to help the board and management make strategic decisions. At other levels, MIS provides the means through which the institution's activities are monitored and information is distributed to management, employees, and customers. (Comptroller of the Currency Administrator of National Banks). With this information, and general knowledge on the matter it is easy to see that this method of gaining large amounts of data is becoming an industry standard by necessity and those businesses who utilize management information systems will have a competitive edge in their markets. This is due to the foresight that this data offers into who is buying products, how many are being bought, and where they are being bought.Another important area where management information systems come into play with The Coca-Cola Company is that of online sales, and especially in to day’s market no major business can afford to disregard this tool. As many companies do in today’s industry, Coca-Cola chose to find another business to help organize and run their e-commerce sector. This company’s job is to essentially serve as a massive inventory center for Coca-Cola, in order to help with their distribution and shipping of products that customers may buy online.The shift towards the importance of e-commerce created a change in the marketplace that successful companies were able to adapt to early on. The most noticeable change that companies had to undergo after the rise of e-commerce was the fact that focus and control shifted from the retailer to the customer in online markets. No longer were retailers allowed to choose the hours during which customers could purchase things, and the demand could not be affected by how much any given retailer ordered for stock.With the online shopping experience, the companies themselves had to bend to the wil l of the customer in an even more in depth way than ever before. With this challenge of course came the necessity for increased data from online sales. A company like Coca-Cola has prospered very well from a combination of using all possible information to react to the changing market, as well as utilize some of the same practices that make them so successful with offline sales.Perhaps the biggest perk to having the internet at Coca-Cola’s disposal for the purposes of collecting and utilizing data is the fact that the speed of the internet can make for a much smoother over-all operation. As it is stated in the book â€Å"E-Commerce† by Ritendra Goel, â€Å"delays in inventory tracking and management can ripple from the cash register all the way back to raw material production, creating inventory shortages at any stage of the value chain.The internet promises to increase business efficiency by reducing reporting delays and increasing reporting accuracy. Speed is clearl y the business imperative for the value chain† (Goel, 2007). This is a very important concept to understand as it shows how important the collection of up to date data is for a company like Coca-Cola, especially when the nature of their corporate structure contains over 300 independent bottlers and even more numbers of vendors and retailers. Effective management of all of this data is what allows this unique structure to prosper.Being a global leader in its market, The Coca-Cola Company is in a unique position as a business. It has over 80 years of history behind it, and in that time has grown to become one of the most recognizable names in the world when it comes to beverages. Because of this, they can accelerate past much of the research and development that younger, less established companies must undergo. However, with such a huge business, the need for effective and fast data collection and storage is absolutely imperative.The unique structure of the business, with Coca-C ola primarily making syrups and concentrates, while 300 bottling companies make the finished product calls for even more careful management and analyses of this data in order to turn these numbers and figures into profit. After researching into what makes this company tick it is easy to see how Coca-Cola has become so successful in today’s market.Bibliography Comptroller of the Currency Administrator of National Banks. (n. d. ). Management Information Systems Controller's Handbook. Retrieved December 2, 2010, from Office of the Comptroller of the Currency : http://www. occ. gov/static/publications/handbook/mis. pdf Goel, R. (2007). E-Commerce. New Age International . The Coca-Cola Company. (2009). Growth, Leadership, and Sustainability. Retrieved December 2, 2010, from The Coca-Cola Company: http://www. thecoca-colacompany. com/ourcompany/index. html The Coca-Cola Company. (2007). The Language of Refreshment 2007 Annual Review . Executive Communications, The Coca-Cola Company .

Moral Perplexity

Moral Perplexity Moral perplexity is an ethical dilemma that humans face every day when making decisions. In order to overcome this dilemma we use norms of moral conduct which consist of: laws, ends and responsibilities (Ring 98). Last week's tragedy forced our nation to face one of the greatest moral perplexities of all time. The greatest question that the nation needs to answer is "how is it going to retaliate and who is going to be punished?" In this paper I am going to use the three types of moral conducts to analyze the retaliation process. Last week's terrorist attack took many innocent lives and shook our economy. Terrorists responsible for these actions broke laws. American law system is based on the idea that one who breaks the law needs to be punished and punishment needs to fit the crime. This is where we run into an ethical dilemma. America has an obligation to punish those responsible for breaking the laws but we don't know how and who to punish.United StatesPeople that are more radical think that America should bomb every country that supports terrorism, on the other hand people that are against bloody wars think it would be better if we just send some ground troops to some countries in the Middle East, to show that we are not going to tolerate terrorism. I think that this is a problem of competing values, because no matter what the government decides to do, there are going to be casualties on both sides. President Bush is in a very difficult situation right now that deals with many moral issues. For instance is it moral to retaliate and kill more innocent people or is it moral not to, even though we have a responsibility to punish those responsible.When considering the ends type of...

The Best AP Chemistry Notes to Study With

The Best AP Chemistry Notes to Study With SAT / ACT Prep Online Guides and Tips It can be difficult to keep your notes organized throughout the school year, especially in a class that covers so much content. This article will give you links to notes on every topic included in the AP Chemistry curriculum. If you're missing some of your notes, or if you just want a more structured overview of what you need to know for the exam, you've come to the right place! I'll also give you some study tips so that you can use both these notes and the notes you took throughout the year to your best advantage. How to Use These AP Chemistry Notes The notes in this article can be used to study smaller portions of the curriculum or to review for the final AP Chemistry exam.There are six "Big Ideas" (main themes) that organize all the concepts in the course, so I’ve categorized these notes according to that framework.Topics should be listed in roughly the same order as you learned them in class. These notes will provide a ton of background information, but keep in mind that AP Chemistry is less about memorization of facts and more about the ability to apply your knowledge to a variety of experimental scenarios.Reading notes can only get you so far.Practice problems are essential(a point that I will emphasize again later in this article). Take a diagnostic test before you dive into these notes if you plan on using them to review for the full AP test. Based on your results,you can see which areas need the most improvement, and then you can focus on the notes that are most relevant. AP Chemistry Notes These notes come from two different sources, ScienceGeek (which is a site that has a lot of helpful practice exercises as well) and CourseNotes.I wanted to include both sets of notes in case you find one more helpful than the other. CourseNotes is primarily definition-basedwhileScienceGeek is better at actually explaining how to solve different types of problems related to each topic. I've also included a link to a document created by a high school AP Chemistry teacher that goes through all of the concepts in one place. Big Idea 1: The chemical elements are fundamental building materials of matter, and all matter can be understood in terms of arrangement of atoms. These atoms retain their identities in chemical reactions. ScienceGeek: Chemical Foundations Timeline of milestones in the history of chemistry Atomic structure and periodicity Mass spectrometry Spectroscopy Coulomb’s law Atoms, molecules, and ions Naming compounds CourseNotes: Units of measurement Classification of matter Significant figures Atomic theory Inside the atom Terminology for compounds and overall chemical nomenclature Electronic structure of atoms Wave nature of light Line spectra and the Bohr model Wave behavior of matter and quantum mechanics Orbitals and electron configuration Periodic properties of elements Effective nuclear charge and atomic size Ionization energy and electron affinities Metals, nonmetals, and metalloids Big Idea 2: Chemical and physical properties of materials can be explained by the structure and arrangement of atoms, ions, or molecules and the forces between them. ScienceGeek: Chemical bonding Covalent bonding and its relationship to orbitals Liquids and solids Gases (and gas law practice problems) CourseNotes: Chemical bonding Ionic and covalent bonding Electronegativity and dipole moments Lewis structures and VSEPR Bond enthalpy Valence bond theory Molecular orbital theory Gases Gas laws Ideal gas law and partial pressures Kinetic molecular theory and gases Intermolecular forces/phase changes Types of intermolecular forces Phase changes and diagrams Liquids and solids Big Idea 3: Changes in matter involve the rearrangement and/or reorganization of atoms and/or the transfer of electrons. ScienceGeek: Stoichiometry Types of chemical reactions and solution chemistry Half-cell reactions Redox reactions and practice problems CourseNotes: Stoichiometry Chemical reactions and formula weights Moles and empirical formulas Balanced equations and limiting reactants Solution chemistry Aqueous solutions and precipitation reactions Redox reactions Solution concentration and stoichiometry Electrochemistry Oxidation-reduction Voltaic cells Batteries and corrosion Big Idea 4: Rates of chemical reactions are determined by details of the molecular collisions. ScienceGeek: Chemical kinetics Rate laws CourseNotes: Chemical kinetics Rate law and reaction order Half-life and the collision model Catalysts and activation energy Big Idea 5: The laws of thermodynamics describe the essential role of energy and explain and predict the direction of changes in matter. ScienceGeek: Chemical equilibrium Equilibrium constants Thermochemistry Spontaneity, entropy, and free energy All about the nucleus CourseNotes: Thermochemistry Energy and thermodynamics Enthalpy Calorimetry Le Chautelier’s principle Chemical thermodynamics Spontaneous reactions and entropy Gibb’s Free Energy Nuclear chemistry Radioactivity and stability Nuclear transmutation and decay Nuclear fission Big Idea 6: Any bond or intermolecular attraction that can be formed can be broken. These two processes are in a dynamic competition, sensitive to initial conditions and external perturbations. Science Geek: Properties of solutions Solubility and complex ion equilibria Overall chemistry of acids and bases Acid-base equilibria CourseNotes: Properties of solutions Solution formation Concentration Colligative properties Properties of equilibrium Acid-base equilibria Acids (types, properties) Bases (types, properties) Acid-base relationships and salts Buffers and titrations Common ion effect Buffers Titrations Solubility equilibria Overall Review Document This document was created by an AP Chemistry teacher. It'ssort of like a (long) crib sheet with all the concepts and formulas you need to know in one place! If you want a quick holistic review without going through every individual notes page listed above, you can take a look at this document to remind yourself of the most important concepts for each unit. Ah, the bliss of knowledge. Also, this guy should probably get to the ER immediately. This is what happens when you cram, everyone. Study Strategies for AP Chemistry Notes If you want to use these notes to your full advantage, you shouldn’t just read them all and consider yourself prepared.For chemistry, you need to dig deeper to understand the material fully.Here are some tips to keep in mind: Tip #1: Start at the Beginning If you’re studying for chemistry, you should work your way through concepts in the order of when they show up in the curriculum.You need to master the basics first, or more advanced problems will look like complete gibberish to you.If there are any topics in Big Idea 1 that you don’t feel comfortable with, start your studying with those.Everything else in the course builds on the concepts you learned in the first couple of months! Tip #2: Always Follow Up With Practice Problems Every time you read a set of notes, do a few practice problems to make sure you’ve absorbed the information.Reading through these notes is a waste of time if they don’t provide you with the background information and skills you need to solve relevant problems.If you find that you’re having trouble with practice problems after you read through notes, this should be a red flag that you need to modify your study strategy. Tip #3: Supplement With Other Resources Don’t forget about the notes you took in class, handouts your teacher gave to you, and any other resources you’ve accumulated throughout the year.It’s worthwhile to shop around and see whether certain explanations of concepts resonate more than others.You might decide that videos explaining concepts are more useful to you than notes, or you may choose tobuy a review book that provides more guidance in planning out your studying. Tip #4: Don’t Cram! It’s unwise to cram for AP Chemistry.You need to do plenty of practice problems to feel comfortable with the material, and, if you cram, you won’t be able to spend enough time on this.Don’t pull out your notes the day before the exam and expect to learn everything in one marathon study session.You won’t retain the information, and you’ll be exhausted for the test. Cramming is a lot like trying to hold a huge volume of water back with a really flimsy dam. It's not gonna work out well. Conclusion The notes in this article should help you review all the essential concepts you need to know for the AP Chemistry exam. Make sure you supplement your review with practice tests so you can assess your progress and see where your main strengths and weaknesses lie. Also, keep in mind the tips I went through in the last section: Start at the beginning of the course Follow up your studying with practice problems Supplement these notes with other resources Avoid cramming Keep this article on hand so that you can refer to the notes whenever you want to review specific concepts and/or start your end-of-year cumulative review! What's Next? Do you need notes for additional AP classes besides Chemistry? Check out our articles with notes for AP Psychology, AP Biology, and AP US History. Notes are all well and good, but when do you actually need to start using them to review for the test? Find out how early you should start studying for AP exams if you're aiming for a great score. Have you planned out your schedule for the rest of your time in high school yet? If not, this guide will help you decide which AP classes to take in the future! Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

ECO2103 PRINCIPLES OF MICROECONOMICS Essays - Microeconomics

ECO2103 PRINCIPLES OF MICROECONOMICS Essays - Microeconomics ECO2103 PRINCIPLES OF MICROECONOMICS INDIVIDUAL ASSIGNMENT (30%) The assessment for this course comprise ONE essay of up to 1800 - 2000 words in length. This word limit includes footnotes (if any) but exclude references, tables or diagrams. Essay: Choose one from the following 6. 1)Currently, most of the world adopted mixed economy as a mean of resource allocation. Before that, different economy system was proposed in the 16th- 19th century such as pure capitalism and communism. Explain why the latter two economy system fail to become dominant in today economy? 2)Theoretically, price is determine by the force of market demand and supply. However, does it really applicable in today economy, given that information is imperfect in the market? 3)In Adam Smith famous paradox of value: Water has less value in exchange while it is important for survival. On the other hand, diamond has less value in use but greater value in exchange. Explain your reasoning for the above statement. 4)In theory, when demand is inelastic, increasing price will increase firms profit. However, when demand is elastic, decreasing price will increase firms profit. Does this case necessary to be true in practice? 5)Does perfectly competitive markets exist in real world? Explain. 6)From economic point of view, what are the main causes of market failure? Requirement 1)You are required to submit your work to Turrnitin to prevent plagiarism. Your similarity should not exceed 25%. Penalty will be impose for works that exceed 25% similarity. Candidate with serious plagiarism could be charge for academic dishonesty. 2)Referencing style: Harvard Referencing. 3)You must submit a hardcopy of your write-up together with turnitin report and assessment rubric. 4)Submission after due date (Within 1 week after the due date), maximum marks will be 50% from the total. 5)No mark will be credited after the 1 week maximum limit or after any extended date where an extension has been granted. Final date for submission The final deadline for essay submission is: WEEK 11

The Tectonic Revolution in Architecture Essay Example | Topics and Well Written Essays - 1750 words

The Tectonic Revolution in Architecture - Essay Example This paper discusses the views and evaluates how the new ideas were received by different architects of the period, including Adolf Loos, Le Corbusier, Frederic Keisler and Gottfried Semper. Le Corbusier was quite critical about the advent of new materials in the field of architecture, is very supportive of changes. He talks about how it is necessary to accept changes in architecture and how architecture has died with the tendency to rot with the old practices, ideas, and design. He advocates the idea, arguing that all changes are inevitably for the better. He compares them to the use of tools, stating that older tools require more energy and time and that when we come up with new tools, we undoubtedly throw the old ones. He talks about how it is foolishness to hold on to something that is old, takes up more energy, time and how it will be an idea that will rot with the emergence of new ones. Corbusier talks about how the exterior world has changed with the lapse of time and with the introduction of technology and machines. He said of the changes that were being brought into architecture, â€Å"We have a new vision and a new social life, but we have not adopted the hous e accordingly.† Corbusier talks of how the lack in the evolution in architecture was causing people to feel the gloom of living in a house that has no magnificence or beauty that appeals to the heart anymore and that the roof that has been so dear, has crumbled, succumbed to the lack of beauty that reaches the heart. Frederic Keisler began with the tearing down of buildings that were influenced by the basic architectural styles that existed before the tectonic revolution. He was also very enthusiastic about the changes that the field of architecture was facing, understanding that the new forms, methods, structures, and designs were more functional and elastic to life. He talks about how he tore down a building, replacing the architectural structure itself.